Pinterest is Trying Out Promoted Pins. What does that mean for you?

Pinterest is Trying Out Promoted Pins. What does that mean for you?

Ben Silbermann, CEO & Co-Founder of Pinterest says, “We’re going to start experimenting with promoting certain pins from a select group of businesses.”

They will be stearing clear of banner ads and pop-ups. Also, pins will have complete transparency by letting people know that it is promoted. Ben is asking for feedback. He wants opinions on what can be done to improve each experience on Pinterest. 

If you’ve joined the Pinterest train, let us know what you think about these new changes. We will definitely pass the word on to Ben at Pinterest.

Thank you for your input and don’t forget to Follow our blog. It means a lot to us!

 

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Facebook Promotions made EASIER?

Facebook Promotions made EASIER?

Big news for small businesses! Facebook Guidelines changed for Page Promotions. Previously, it was a requirement for promotions to be administered through a third-party app. As of August 27th, that is no longer the case.

“Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:

  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism”

There is some controversy over whether this will actually make it easier to administer promotions or not. Some small business owners are excited because this makes running contests FREE.

Though others are worried because of the added risks. This makes it more likely for rampant fake accounts and also causes tracking problems. For instance, if someone runs a successful contest with 2,000+ entries, it is much more difficult to track the people who have entered without constant monitoring. The third-party apps – which are still available – track all of these entries for you, with a more hands-off approach for the page manager.

And the most important aspect of all, the key to social media marketing is to develop an email list. How is this to be done without the third-party app to collect this pertinent information?

To check out more details, follow this link to the article on Facebook for Business:
http://on.fb.me/1cg1ETf  

Let us know what your thoughts are on this subject. 


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THE RESTRUCTURING OF FOCUS

THE RESTRUCTURING OF FOCUS

The initial idea for FOCUS‘s direction started with wanting to help small businesses with their online visibility. The name in the beginning was FOCUS | Consulting : Social Marketing.

The idea was to focus on Social Media and Social Networking. I began laying the foundation for this venture by setting prices, developing packages, creating a social media presence, and scheduling networking events to achieve visibility for this new company. My idea was small and achievable by one single person. I wanted to make it bigger than this, but I wasn’t sure how. I began researching how to get investors and asking around in my network for any ideas. I put together a business plan and started setting up meetings with potential investors. Over time, those meetings evolved into FOCUS having two new partners. So FOCUS | Consulting : Social Marketing was put on hold, and we restructured the vision and mission of the company.

We began doing heavy market research on all topics related to the industry. One very informative and inspirational podcast we came across is: Entrepreneur on Fire.This podcast is loaded with software tips and valuable resources.

As a result of our diligent research, we decided to develop FOCUS into a full-scale Online Branding Agency. We decided that we would work hard for our clients to make them the FOCUS in their industry through providing valuable content to their current and potential audience. We now believe it is our job to help our clients communicate the expertise they have developed in their field. This could be as simple as teaching fans and followers how to make the best Texas Omelet for a bed and breakfast or as intricate as how to tune a piano for a music store. We intend on helping our clients share their hard earned wisdom and experience with their audience. This builds a natural and honest trust; and when an individual trusts you, they will feel comfortable doing business with you.

Another aspect that we’ve learned is that consistency is very important. The visual and emotional connection that takes place when a business is interacting with the public plays a huge role in branding. For example, Facebook, Twitter, Google+, and a company’s website should all have the same feel to them. The colors, the logo, the mood, etc should be the same across all platforms. You don’t want to be silly on Facebook and pushy on Twitter. You want to have consistency, and above all honesty in the act of portraying your personal and organizational values, work ethic, and character. If you’re a nerd, be a nerd. If your organization is full of a bunch of over-grown kids, be an over-grown kid. If you’re a Lawyer, speak Legalese. It’s ok. Be REAL. Be HUMAN. You are what you are, and people will connect with that honesty. This is what branding is all about, triggering a consistent visceral reaction in your audience when your company logo appears.

Consider how you feel when you see these images: 

IN SHORT, we are on a mission to create valuable social content to engage an organization’s audience and establish a consistent brand in the online marketplace. We hope you’ll follow our story as it unfolds.


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LINKEDIN | PINTEREST