THE RESTRUCTURING OF FOCUS

The initial idea for FOCUS‘s direction started with wanting to help small businesses with their online visibility. The name in the beginning was FOCUS | Consulting : Social Marketing.

The idea was to focus on Social Media and Social Networking. I began laying the foundation for this venture by setting prices, developing packages, creating a social media presence, and scheduling networking events to achieve visibility for this new company. My idea was small and achievable by one single person. I wanted to make it bigger than this, but I wasn’t sure how. I began researching how to get investors and asking around in my network for any ideas. I put together a business plan and started setting up meetings with potential investors. Over time, those meetings evolved into FOCUS having two new partners. So FOCUS | Consulting : Social Marketing was put on hold, and we restructured the vision and mission of the company.

We began doing heavy market research on all topics related to the industry. One very informative and inspirational podcast we came across is: Entrepreneur on Fire.This podcast is loaded with software tips and valuable resources.

As a result of our diligent research, we decided to develop FOCUS into a full-scale Online Branding Agency. We decided that we would work hard for our clients to make them the FOCUS in their industry through providing valuable content to their current and potential audience. We now believe it is our job to help our clients communicate the expertise they have developed in their field. This could be as simple as teaching fans and followers how to make the best Texas Omelet for a bed and breakfast or as intricate as how to tune a piano for a music store. We intend on helping our clients share their hard earned wisdom and experience with their audience. This builds a natural and honest trust; and when an individual trusts you, they will feel comfortable doing business with you.

Another aspect that we’ve learned is that consistency is very important. The visual and emotional connection that takes place when a business is interacting with the public plays a huge role in branding. For example, Facebook, Twitter, Google+, and a company’s website should all have the same feel to them. The colors, the logo, the mood, etc should be the same across all platforms. You don’t want to be silly on Facebook and pushy on Twitter. You want to have consistency, and above all honesty in the act of portraying your personal and organizational values, work ethic, and character. If you’re a nerd, be a nerd. If your organization is full of a bunch of over-grown kids, be an over-grown kid. If you’re a Lawyer, speak Legalese. It’s ok. Be REAL. Be HUMAN. You are what you are, and people will connect with that honesty. This is what branding is all about, triggering a consistent visceral reaction in your audience when your company logo appears.

Consider how you feel when you see these images:

IN SHORT, we are on a mission to create valuable social content to engage an organization’s audience and establish a consistent brand in the online marketplace. We hope you’ll follow our story as it unfolds.

2 responses to “THE RESTRUCTURING OF FOCUS”