Author: Jess
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“Nevertheless, she persisted.”
per·sist·ence (pərˈsistəns/) (noun) firm or obstinate continuance in a course of action in spite of difficulty or opposition. NEVERTHELESS, SHE PERSISTED: These words resonate this month as the Women’s History Month mantra and a rally cry for women everywhere. Fighting for what we believe in is what changes the world. “…women everywhere who are breaking down… Read more
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A new brand, a new location, a new hire….Oh my!
“I’m a strong believer that you practice like you play, little things make big things happen.” – Tony Dorsett We are so excited to start this new year out with so much to offer! We just went through a rebranding in the fall of last year; we opened a new office in Carpinteria, California; and… Read more
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Top 5 Social Media Don’ts
It’s easy to find lists online telling you how to create a more engaging post, how to set-up your Facebook page, etc; but what about the big don’ts in social media? Funny thing is, they are the same things you should avoid in any marketing you do for your company. Here’s what I think… Read more
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Engagement VS Likes on Facebook : Which one is supreme?
“Content is where I expect much of the real money will be made on the Internet….” – Bill Gates It used to be that the more likes you have on Facebook, the better. That was the ultimate goal….get the likes. But what are those likes getting you? The “social” side of Social Media has… Read more
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Using Calls-To-Action in Your Posts
This is an example of Melanie Duncan doing it right. Did you know that according to HubSpot –the leading social media information hub–photos on Facebook generate 53% more likes than the average post? The pictures in this blog are examples of what a highly clickable post should look like. Having an eye catching graphic or an… Read more