Top 5 Social Media Don’ts

Top 5 Social Media Don’ts


It’s easy to find lists online telling you how to create a more engaging post, how to set-up your Facebook page, etc; but what about the big don’ts in social media? Funny thing is, they are the same things you should avoid in any marketing you do for your company. Here’s what I think are the top 5 things you should NOT do when creating a social media post for your business–and really for your personal accounts as well–that I’ve observed in my experiences.


1. Don’t talk over your audience’s head. 
Say you are a dentist, and you want to explain a procedure to your audience; you should use layman’s terms not technical verbiage. How many of your followers know what caries are? (They are cavities if you were wondering.) Keep it simple. 

2. Don’t talk politics or religion. 
We’ve all heard this adage before, “Never discuss politics or religion in polite company”. This stands in business, so of course it stands when writing a post. There are few industries or situations where this rule isn’t always upheld. Be careful. It can bite you in the bum if you aren’t.

3. Don’t point fingers. 
If you feel like your competitors are doing something very wrong, do not ever point it out. Rather, focus on what you are doing right. Draw the attention to your positives. Pointing out someone else’s faults doesn’t make you look like a savior, but it CAN make you look petty or arrogant.

4. Don’t delete negative comments. 
I see this all the time. Never delete anything negative. You never know who may have seen it, taken a screenshot, or told someone else before you even discovered it. Spinning the negative comment into a positive by showing your wonderful customer service skills and moving the conversation off of the internet will win over prospective consumers better than a positive review in most instances.

5. Don’t forget, social media is SOCIAL. Always respond. 
This is the most overlooked aspect of social media. It isn’t like a commercial, a billboard, or a magazine ad. Your audience has a voice in social media. You work very hard to increase engagement with your audience, so why ignore the feedback you have worked so hard for? Give your consumers validation for their feedback with a response. You won’t regret it.

If you have any other “don’ts” you’ve noticed, leave a comment below. We’d love to know what they are.
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Using Calls-To-Action in Your Posts

Using Calls-To-Action in Your Posts

This is an example of Melanie Duncan doing it right.

Did you know that according to HubSpot –the leading social media information hub–photos on Facebook generate 53% more likes than the average post?

The pictures in this blog are examples of what a highly clickable post should look like. Having an eye catching graphic or an inspiring quote with either a Call-To-Action (CTA) caption or a question is sure to increase your engagement. But don’t expect miracles. If you rarely get any engagement, a few likes or comments is definitely moving in the right direction; so keep up the good work!

Here are more examples from Social Media Expert Amy Porterfield


Bribery also works well….Sssshhh! 😉
(see below)

To get more engagement from your audience simply engage your audience. Here is an infographic for you to see the numbers on using Calls-To-Action (CTA’s) and questions in your posts.

We have plenty more little tidbits like this to come in the future. Don’t miss out! Click the FOLLOW button below to stay in the loop.







3 Quick Tips for Organic SEO

3 Quick Tips for Organic SEO

If you’ve noticed the rising cost of SEO (Search Engine Optimization) in the last few years, you may be surprised to know that there is a way around it. Here are Three Quick Tips to increase your online presence without paying thousands of dollars for SEO.

1) Add a Blog to your Website
Incorporating a blog into your website only works if you are publishing posts consistently. By frequently adding pages with rich text to your website, you are giving Google fresh new content to index. The more content you have, the more possibilities you have to show up in a search.   
We recommend using WordPress because of it’s simplicity. Here are a list of SEO best practices that can be used easily on WordPress (Found on Razorlight Media’s Blog):

  1. Adjusting meta tags (title, description, keywords)
  2. Linking to other pages on your site directly
  3. Linking blog posts together using tags, categories, and archives
  4. Proper formatting (heading tags, bold and italicized text, etc)
  5. SEO-friendly URLs (WordPress calls these “Permalinks”)
  6. In addition to these, WordPress has a huge list of plugins that can add functionality to do just about anything else you could want

2) Get on Google+
Yes, there may not be many people in your circle that use Google+. But for business, that isn’t what it’s all about. When posting on Google+, use keywords for your business. Those keywords are indexed with Google and will help you gain page rank. Google+ can increase the amount of times you appear on the first page of a search from multiple posts with proper keyword usage.
According to Social Media Today, “Google Plus content stays around, gains page rank, gives page rank and appears in search results over a long period. It appears Google Plus posts can retain ranking indefinitely with some posts over a year old still top of search result pages.”


3) Be Present on Multiple Social Media Platforms

Take Advantage of the SMO (Social Media Optimization) sites such as Facebook, Twitter, and Google+ have. “Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event,” says Wikipedia. SMO differs from traditional SEO in that it has a focus on valuable content and the user experience. Again, using industry-specific keywords in the description on your pages and in individual posts can improve your rankings. Linking all of the platforms you are on to each other and to your website, making a circle of flowing content, is how you increase your searchability and your visilibility
Here is a link to how to optimize SEO for the top 5 social media sites small businesses should be on, written by SmallBizClub.

Remember, it is your consistent presence on these platforms that can increase your SEO. Merely having a blog, Google+, or any other social media page isn’t going to help anything. It takes time and an interactive presence to build your visibility. 

Stay tuned for more Organic ways to increase your SEO. Just press the Follow button to stay informed of when we post valuable information for your business. 


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Pinterest is Trying Out Promoted Pins. What does that mean for you?

Pinterest is Trying Out Promoted Pins. What does that mean for you?

Ben Silbermann, CEO & Co-Founder of Pinterest says, “We’re going to start experimenting with promoting certain pins from a select group of businesses.”

They will be stearing clear of banner ads and pop-ups. Also, pins will have complete transparency by letting people know that it is promoted. Ben is asking for feedback. He wants opinions on what can be done to improve each experience on Pinterest. 

If you’ve joined the Pinterest train, let us know what you think about these new changes. We will definitely pass the word on to Ben at Pinterest.

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