Top 5 Social Media Don’ts

Top 5 Social Media Don’ts


    

It’s easy to find lists online telling you how to create a more engaging post, how to set-up your Facebook page, etc; but what about the big don’ts in social media? Funny thing is, they are the same things you should avoid in any marketing you do for your company. Here’s what I think are the top 5 things you should NOT do when creating a social media post for your business–and really for your personal accounts as well–that I’ve observed in my experiences.

 

1. Don’t talk over your audience’s head. 
Say you are a dentist, and you want to explain a procedure to your audience; you should use layman’s terms not technical verbiage. How many of your followers know what caries are? (They are cavities if you were wondering.) Keep it simple. 

2. Don’t talk politics or religion. 
We’ve all heard this adage before, “Never discuss politics or religion in polite company”. This stands in business, so of course it stands when writing a post. There are few industries or situations where this rule isn’t always upheld. Be careful. It can bite you in the bum if you aren’t.

3. Don’t point fingers. 
If you feel like your competitors are doing something very wrong, do not ever point it out. Rather, focus on what you are doing right. Draw the attention to your positives. Pointing out someone else’s faults doesn’t make you look like a savior, but it CAN make you look petty or arrogant.

4. Don’t delete negative comments. 
I see this all the time. Never delete anything negative. You never know who may have seen it, taken a screenshot, or told someone else before you even discovered it. Spinning the negative comment into a positive by showing your wonderful customer service skills and moving the conversation off of the internet will win over prospective consumers better than a positive review in most instances.

5. Don’t forget, social media is SOCIAL. Always respond. 
This is the most overlooked aspect of social media. It isn’t like a commercial, a billboard, or a magazine ad. Your audience has a voice in social media. You work very hard to increase engagement with your audience, so why ignore the feedback you have worked so hard for? Give your consumers validation for their feedback with a response. You won’t regret it.


If you have any other “don’ts” you’ve noticed, leave a comment below. We’d love to know what they are.
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Facebook Promotions made EASIER?

Facebook Promotions made EASIER?

Big news for small businesses! Facebook Guidelines changed for Page Promotions. Previously, it was a requirement for promotions to be administered through a third-party app. As of August 27th, that is no longer the case.

“Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:

  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism”

There is some controversy over whether this will actually make it easier to administer promotions or not. Some small business owners are excited because this makes running contests FREE.

Though others are worried because of the added risks. This makes it more likely for rampant fake accounts and also causes tracking problems. For instance, if someone runs a successful contest with 2,000+ entries, it is much more difficult to track the people who have entered without constant monitoring. The third-party apps – which are still available – track all of these entries for you, with a more hands-off approach for the page manager.

And the most important aspect of all, the key to social media marketing is to develop an email list. How is this to be done without the third-party app to collect this pertinent information?

To check out more details, follow this link to the article on Facebook for Business:
http://on.fb.me/1cg1ETf  

Let us know what your thoughts are on this subject. 


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