Top 5 Social Media Don’ts

Top 5 Social Media Don’ts


It’s easy to find lists online telling you how to create a more engaging post, how to set-up your Facebook page, etc; but what about the big don’ts in social media? Funny thing is, they are the same things you should avoid in any marketing you do for your company. Here’s what I think are the top 5 things you should NOT do when creating a social media post for your business–and really for your personal accounts as well–that I’ve observed in my experiences.


1. Don’t talk over your audience’s head. 
Say you are a dentist, and you want to explain a procedure to your audience; you should use layman’s terms not technical verbiage. How many of your followers know what caries are? (They are cavities if you were wondering.) Keep it simple. 

2. Don’t talk politics or religion. 
We’ve all heard this adage before, “Never discuss politics or religion in polite company”. This stands in business, so of course it stands when writing a post. There are few industries or situations where this rule isn’t always upheld. Be careful. It can bite you in the bum if you aren’t.

3. Don’t point fingers. 
If you feel like your competitors are doing something very wrong, do not ever point it out. Rather, focus on what you are doing right. Draw the attention to your positives. Pointing out someone else’s faults doesn’t make you look like a savior, but it CAN make you look petty or arrogant.

4. Don’t delete negative comments. 
I see this all the time. Never delete anything negative. You never know who may have seen it, taken a screenshot, or told someone else before you even discovered it. Spinning the negative comment into a positive by showing your wonderful customer service skills and moving the conversation off of the internet will win over prospective consumers better than a positive review in most instances.

5. Don’t forget, social media is SOCIAL. Always respond. 
This is the most overlooked aspect of social media. It isn’t like a commercial, a billboard, or a magazine ad. Your audience has a voice in social media. You work very hard to increase engagement with your audience, so why ignore the feedback you have worked so hard for? Give your consumers validation for their feedback with a response. You won’t regret it.

If you have any other “don’ts” you’ve noticed, leave a comment below. We’d love to know what they are.
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The initial idea for FOCUS‘s direction started with wanting to help small businesses with their online visibility. The name in the beginning was FOCUS | Consulting : Social Marketing.

The idea was to focus on Social Media and Social Networking. I began laying the foundation for this venture by setting prices, developing packages, creating a social media presence, and scheduling networking events to achieve visibility for this new company. My idea was small and achievable by one single person. I wanted to make it bigger than this, but I wasn’t sure how. I began researching how to get investors and asking around in my network for any ideas. I put together a business plan and started setting up meetings with potential investors. Over time, those meetings evolved into FOCUS having two new partners. So FOCUS | Consulting : Social Marketing was put on hold, and we restructured the vision and mission of the company.

We began doing heavy market research on all topics related to the industry. One very informative and inspirational podcast we came across is: Entrepreneur on Fire.This podcast is loaded with software tips and valuable resources.

As a result of our diligent research, we decided to develop FOCUS into a full-scale Online Branding Agency. We decided that we would work hard for our clients to make them the FOCUS in their industry through providing valuable content to their current and potential audience. We now believe it is our job to help our clients communicate the expertise they have developed in their field. This could be as simple as teaching fans and followers how to make the best Texas Omelet for a bed and breakfast or as intricate as how to tune a piano for a music store. We intend on helping our clients share their hard earned wisdom and experience with their audience. This builds a natural and honest trust; and when an individual trusts you, they will feel comfortable doing business with you.

Another aspect that we’ve learned is that consistency is very important. The visual and emotional connection that takes place when a business is interacting with the public plays a huge role in branding. For example, Facebook, Twitter, Google+, and a company’s website should all have the same feel to them. The colors, the logo, the mood, etc should be the same across all platforms. You don’t want to be silly on Facebook and pushy on Twitter. You want to have consistency, and above all honesty in the act of portraying your personal and organizational values, work ethic, and character. If you’re a nerd, be a nerd. If your organization is full of a bunch of over-grown kids, be an over-grown kid. If you’re a Lawyer, speak Legalese. It’s ok. Be REAL. Be HUMAN. You are what you are, and people will connect with that honesty. This is what branding is all about, triggering a consistent visceral reaction in your audience when your company logo appears.

Consider how you feel when you see these images: 

IN SHORT, we are on a mission to create valuable social content to engage an organization’s audience and establish a consistent brand in the online marketplace. We hope you’ll follow our story as it unfolds.