Using Calls-To-Action in Your Posts

Using Calls-To-Action in Your Posts

This is an example of Melanie Duncan doing it right.

Did you know that according to HubSpot –the leading social media information hub–photos on Facebook generate 53% more likes than the average post?

The pictures in this blog are examples of what a highly clickable post should look like. Having an eye catching graphic or an inspiring quote with either a Call-To-Action (CTA) caption or a question is sure to increase your engagement. But don’t expect miracles. If you rarely get any engagement, a few likes or comments is definitely moving in the right direction; so keep up the good work!

Here are more examples from Social Media Expert Amy Porterfield


Bribery also works well….Sssshhh! 😉
(see below)

To get more engagement from your audience simply engage your audience. Here is an infographic for you to see the numbers on using Calls-To-Action (CTA’s) and questions in your posts.

We have plenty more little tidbits like this to come in the future. Don’t miss out! Click the FOLLOW button below to stay in the loop.







Facebook Power Editor : A Quick Crash Course

Facebook Power Editor : A Quick Crash Course

As soon as you discover the Facebook Power Editor, you will  be completely overwhelmed with the immensity of it’s capabilities. So I am here to give you a few quick tips on how to get started. 

The pictures are to be used as a reference guide for the directions below.

1 ) Begin by pressing the Download to Power Editor button. This will import all of the fan pages you are an administrator over and all settings for each. 

2 ) Optional : To choose your target audience for multiple ads and/or campaigns; click on the Audiences button, Create Audience, and then Saved Target Group. Name your audience and fill out the rest of the information. 

  • A ) Take your time going through the Categories.
  • B ) You can choose any Facebook Categories that you want.
  • C ) You may only use ONE Partner Category per Saved Target Group.

3 ) Press the All Campaigns button, and fill in the campaign name and budget.

4 ) Next, press the Create Ad button. A box will appear for you to choose the proper campaign. 

  • A ) Design your Creative.
  • B ) Press the Audience button. If you developed a target audience, click the Use Existing Targeting Group. A box will appear for you to choose your target audience. 
  • C ) Press the Optimization & Pricing button. Choose which option you prefer. 

5 ) Lastly, press the green Upload Changes button, and you’re done! 

I hope this helps you to navigate your way through the Facebook Power Editor more easily. For more helpful tips, don’t forget to press the Follow button on the bottom of our blog. Thanks! =)


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Customizing Your Google+ URL: Are you eligible?

Customizing Your Google+ URL: Are you eligible?

Google is finally allowing Custom URL’s for Google+ personal profiles and businesses. But you have to prove that you are actually using Google+.

The Qualifiers to have access to your custom URL are as follows:

1 ) Your Google+ page must have more than 10 followers.

2 ) Your account must be at least 1 month old.

3 ) A profile picture must be displayed.

4) You are bound by Google+’s Custom URLs Terms of Use.

(These stipulations were found on the TechRepublic Blog.)

For more updates and quick tips, don’t forget to press the Follow button!



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3 Quick Tips for Organic SEO

3 Quick Tips for Organic SEO

If you’ve noticed the rising cost of SEO (Search Engine Optimization) in the last few years, you may be surprised to know that there is a way around it. Here are Three Quick Tips to increase your online presence without paying thousands of dollars for SEO.

1) Add a Blog to your Website
Incorporating a blog into your website only works if you are publishing posts consistently. By frequently adding pages with rich text to your website, you are giving Google fresh new content to index. The more content you have, the more possibilities you have to show up in a search.   
We recommend using WordPress because of it’s simplicity. Here are a list of SEO best practices that can be used easily on WordPress (Found on Razorlight Media’s Blog):

  1. Adjusting meta tags (title, description, keywords)
  2. Linking to other pages on your site directly
  3. Linking blog posts together using tags, categories, and archives
  4. Proper formatting (heading tags, bold and italicized text, etc)
  5. SEO-friendly URLs (WordPress calls these “Permalinks”)
  6. In addition to these, WordPress has a huge list of plugins that can add functionality to do just about anything else you could want

2) Get on Google+
Yes, there may not be many people in your circle that use Google+. But for business, that isn’t what it’s all about. When posting on Google+, use keywords for your business. Those keywords are indexed with Google and will help you gain page rank. Google+ can increase the amount of times you appear on the first page of a search from multiple posts with proper keyword usage.
According to Social Media Today, “Google Plus content stays around, gains page rank, gives page rank and appears in search results over a long period. It appears Google Plus posts can retain ranking indefinitely with some posts over a year old still top of search result pages.”


3) Be Present on Multiple Social Media Platforms

Take Advantage of the SMO (Social Media Optimization) sites such as Facebook, Twitter, and Google+ have. “Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event,” says Wikipedia. SMO differs from traditional SEO in that it has a focus on valuable content and the user experience. Again, using industry-specific keywords in the description on your pages and in individual posts can improve your rankings. Linking all of the platforms you are on to each other and to your website, making a circle of flowing content, is how you increase your searchability and your visilibility
Here is a link to how to optimize SEO for the top 5 social media sites small businesses should be on, written by SmallBizClub.

Remember, it is your consistent presence on these platforms that can increase your SEO. Merely having a blog, Google+, or any other social media page isn’t going to help anything. It takes time and an interactive presence to build your visibility. 

Stay tuned for more Organic ways to increase your SEO. Just press the Follow button to stay informed of when we post valuable information for your business. 


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