SERVICES

BRAND DEVELOPMENT

BRAND DEVELOPMENT

Logos

Media Kits

Business Cards

Brochures

Social Media

Copywriting

BRAND STRATEGY

BRAND STRATEGY

Consulting

Long-Term Planning

Brand Awareness

Brand Analysis: Simple, 180°, 360°

Business Systems Creation

Corporate/Anniversary Events

WEBSITE DEVELOPMENT

WEBSITE DEVELOPMENT

Design

Management

Training

Hosting

SEO

BRAND COLLATERALS

BRAND COLLATERALS

Printing

Photography

Videography

Information Technology

Meet the Team

Jess Genung

Jess Genung

CEO | CREATIVE DIRECTOR

With 20+ years of experience in creative writing, Jess is our very own Grammar Nazi. This, combined with her 12 years in marketing, makes her a masterful Creative Director. She has honed her skills to ensure that a client’s wants and needs are brought to life seamlessly.

She is a networking aficionado which goes hand in hand with her love of wine. She enjoys the on-the-spot idea generation that comes from client consults.

Her love of helping others has led her to volunteer in many different capacities in the community. She currently holds a position on the Advisory Board of the American Cancer Society Baton Rouge and is a Co-President for the Young Professionals for American Cancer Society Baton Rouge (YPACSBR). She is also a Dyslexia Advocate with the Louisiana Key Academy.

Brandy Patterson

Brandy Patterson

FINANCIAL EXECUTIVE

Brandy is an avid organizer, and she dreams in numbers. Her meticulous nature lends itself to her role as our Financial Executive. She has been working in the accounting field for nearly 20 years. With her specialty being keeping us on our toes, it is no wonder she is the driving force behind our operational strategies.

Joshua Gourgues

Joshua Gourgues

TECHNICAL GENIUS

Joshua has 16 years of experience in Information Technology and a lifetime of perfecting his Cheese Connoisseurial abilities. His role as our Technical Genius is, therefore, well deserved.

He has earned several industry-standard technical certifications, including: Systems Engineer for Dell (DSE), Lenovo (LSE), and HP (HSE); Toshiba Hardware Specialist; and CompTIA A+ OS/Hardware. His expertise has allowed us to provide quality and timely results to our clients to keep them on track in their businesses.

Sage Gilmore

Sage Gilmore

MASTER DESIGNER
Corporate Event Specialists

Corporate Event Specialists

ELISE FALGOUT
DEVIN BOYD
Government Contracting Team

Government Contracting Team

LORRAINE MAXWELL – Government Contract Acquisitions Officer
JESSICA CLARK – Project Manager & Graphic Designer
TIMOTHY MARCHAND – Designer

 

 

OUR STORY

We are a national branding agency based in Louisiana. Our goal is to make you the FOCUS in your industry. Our strategy begins by starting each project with a FOCUSed Idea Interview to envision what your brand is aiming to portray. We then create engaging and inspiring content. Finally, we captivate your audience with a natural and deliberate approach, making you the FOCUS in your industry.

Founded in April of 2012

What Our Clients Have to Say

Be The Focus was essential to the proper introduction of the Staring Modern Farmhouse Reclamation Project to the public. They analyzed our ongoing venture and formulated direct key core questions to draw out the internal concepts embodied in the physical construction. Without their expertise, action, and ease in communication; our project would not be receiving the due notoriety it has.

Patrick Knight

Patrick Knight

BE THE FOCUS has a real grasp on writing relatable content for my clients. Written content can be a very stressful and tedious experience. With the processes that they have in place, it takes the pressure off of me to make sure we say the right things in the right way. I will definitely continue to use BE THE FOCUS for our writing needs and highly recommend them to my clients and friends.

Mark May

Mark May

It’s easy for someone who knows more than you to take advantage of you—especially when it comes to ever changing technology. Jess at BE THE FOCUS is different from many others in this field. She is honest and diligent. Anytime I have asked anything of her, she finishes it in a timely manner. I trust things I don’t understand to Jess, and it is always handled appropriately. It has been a pleasure working with Jess since 2013.

Madeline Bailey

Madeline Bailey

BE THE FOCUS is a phenomenal asset to my company! They have worked with me from the ground up to develop my brand. I am impressed with their creativity and vision.

Nikki McLaughlin

Nikki McLaughlin

BE THE FOCUS was the only one that stood behind me and my ideas for After the Bucket without flinching. It meant a lot to me that they helped so much to make this idea that I believe in happen. Words can’t describe how much it has really meant to me.

Jared Crawford

Jared Crawford
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